Elizabeth Arden Launches In-Store at Ulta The Revlon-owned beauty brand has expanded its partnership with Ulta Beauty to include an in-store assortment, coupled with a new sampling and loyalty program. P2P Toolkit (May 2020) A roundup of technology-driven tools that drive consumer understanding, engagement and conversion on every step of the path to purchase. RFID On Track Growth of technology continues in specialized sectors Shoe Companies Run Hard to Get Feet in Doors Fierce competition, smallish stores, desire for semipermanence create P-O-P stampede The Intelligent Shelf RFID tags may boost P-O-P compliance, effectiveness and create a measurable medium Interactive Display Helps Sell Solutions Display Captures Essence of Forever Perfume
