Dillard's

With an opportunity to showcase their best work, P-O-P producers themselves submitted these display images based on editorial calls we made to our P2PI community.

The Revlon-owned beauty brand has expanded its partnership with Ulta Beauty to include an in-store assortment, coupled with a new sampling and loyalty program.

A roundup of technology-driven tools that drive consumer understanding, engagement and conversion on every step of the path to purchase.

Growth of technology continues in specialized sectors

Fierce competition, smallish stores, desire for semipermanence create P-O-P stampede

RFID tags may boost P-O-P compliance, effectiveness and create a measurable medium