CVS Pharmacy tied in to Unilever’s Oct. 18 FSI event with a feature in its concurrent circular promising $3 ExtraBucks rewards to loyalty members who spend $10 on select Vaseline, Suave or Dove moisturizers.
Amazon’s Prime Day has attracted interest from more than just big brands and retailer competitors, with digital native brands such as Stryx also riding the event's coattails with their own sales.