Cosmetics Merchandising Makeover In the wake of retail movement toward open-sell, cosmetic marketers are becoming more strategic in their approach to in-store merchandising and P-O-P. Philosophy: The Cookbook Packaging Healing Garden Line Extension Goes Natural Cosmetics and Fragrance P-O-P: Merchandising Health & Happiness Display Helps Coty Foray Into Bath and Body Category New Niches, Market Pressures Drive Cosmetic Display Trends Coty Departs Norm With Natural Wood Counter Unit First Previous 4 5 6
