ShopRite Introduces Mobile App Mobile Moving Forward More brands and retailers are launching mobile programs, but most consumers don't have the technology for further advancements. Kroger Drives to Daytona Again 'The Hub': Teeny Shoppers Tomorrow's consumers may very well be shopping on their cellphones. Kroger, Nestle Double Up Purchase Influences at Kroger and Safeway Case Studies: Promotion Marketing Association Reggie Awards 2008 The Institute presents case studies of 21 award-winning campaigns from the Promotion Marketing Association's 2008 Reggie Awards. Hardee's 'Free Food on Your Phone' Campaign A case study from the Promotion Marketing Association's 2008 Reggie Awards Special Report: Cell Phone Marketing Even the most creative mobile marketing campaign will flop if consumers lack the desire to participate First Previous 4 5 6