Clorox Tests Social-First Commerce With TikTok Shops — and Early Results Are Promising The CPG company is leaning on influencers, community-driven content and backend tech investments to turn social engagement into sales. Burt's Bees 'True To Nature' Sidekick Burt's Bees Boosted 'Next-Level Skin Care' Shelf Talker And Display Amazon Burt's Bees Display Ad Amazon Burt's Bees Advent Calendar Display Ad Amazon Burt's Bees Advent Calendar Display Ad Burt's Bees 'True To Nature' Sidekick Burt's Bees Back To School Endcap Shelves Burt's Bees Illuminated Endcap Clorox Targets 50% of Media Spend on 1-to-1 Personalization by 2030 The company will soon leverage advanced data insights to deliver hyper-targeted, personalized experiences. 1 2 3 4 5 Next Last