FSI Report: Nov. 9, 2003 FTC Guidelines on Promotional Allowances 2003 P-O-P Trends Report The economic forecast for the coming year isn't exactly rosy, but that won't stop product marketers from lighting up store aisles with new merchandising programs and P-O-P. Sweets Sales Get Sweeter Candy and gum products are gaining in-store visibility and stronger sales through creative packaging and P-O-P. Sherwood Intros 'Got Milk?' Candy Moooove over Milk Duds... Toys "R" Us Builds On 'Guest-Friendly' Theme Liquid Assets Spirits, wine and beer marketers are adding some pizzazz to the category with new products and marketing programs. Best Sellers Current events have taken some media attention away from best-selling authors, making retail a crucial environment in promoting new releases. Brass Craft Display Organizes Plumbing Parts Kornblum to Discuss Toys "R" Us Overhaul First Previous 18 19 20 21 Next Last
