Macy's Updates Media Network Technology Real-time bidding and mediation tools aim to improve ad relevance across Macy’s and Bloomingdale’s digital properties. Retailers Grow Retail Media Leadership Hy-Vee, Macy’s and global media and digital marketing company Dentsu have added to and shaken up their retail media-related teams in recent weeks. Retail Intel Weekly: Albertsons, Walmart & More Effie Case Study: "Our Small Step to Help Seas Sparkle" P2P Toolkit (March 2020) A roundup of technology-driven tools that drive consumer understanding, engagement and conversion on every step of the path to purchase. Digitally Incubated Skin Care Brand Debuts at Target Awareness, Education Drive Swash Launch P&G, Whirlpool use comprehensive digital campaign supported by in-store demos and displays Macy's Opens the 'Pink Shop' for BCRF Clicks Won't Replace Bricks Often seen as a threat, digital technology enhances retail when used properly Apparel Takes Risks Social marketing, scent technology and 'recessionista' appeals make fashion a category like no other 1 2 3 4 5 Next Last
