Bloomingdale's

Hy-Vee, Macy’s and global media and digital marketing company Dentsu have added to and shaken up their retail media-related teams in recent weeks.

A roundup of technology-driven tools that drive consumer understanding, engagement and conversion on every step of the path to purchase.

P&G, Whirlpool use comprehensive digital campaign supported by in-store demos and displays

Often seen as a threat, digital technology enhances retail when used properly

Social marketing, scent technology and 'recessionista' appeals make fashion a category like no other