FSI Report: Jan. 22, 2006 Borders Preps for Winter Barnes & Noble Bags a Halloween Offer Retail Wizardry Abounds for 'Harry Potter' Launch Disney "W.i.t.c.h." Books Arrive on Display Retailers Give Universal's 'Cat' a Home Getting a Read on Publishing P-O-P Placing displays in large chains and smaller independent stores presents differing but equally vexing challenges Harry Potter Casts Spell on Stores Rare Air Media Merchandises "All Century Team" Book P-O-P by the Book DK Publishing puts a lot of energy into the P-O-P supporting its books. In the end, that's what gets the company noticed and books purchased. First Previous 8 9 10 Next Last
