Democratizing Retail Media Through OpenRTB The IAB's Jeffrey Bustos discusses openRTB and how his organization is tailoring programmatic specifications for today's retail media landscape. What the New Kroger PMP Means for Advertisers Packaging Embeds Scent Aromatic packaging mimics favorite fragrances Packaging Goes Natural Made from limestone mineral; used as tree-free alternative to paper Category Report: Pet Foods Trendwatch: Sustainable Packaging P-O-P Sustainability Report Environmental measures help reduce cost of materials, energy and solid waste disposal Plastic Sheet Prices On The Rise Variety of factors at play; increases challenge P-O-P designers
