Upward Mobility: Developing an Effective Mobile Shopper Marketing Strategy Identifying Shopper Segments How brands turn shopper data into segments, and how they reach those segments at retail 'The Hub': Mobile Momentum Dissecting “the shopper” can be every bit as complex and nuanced as dissecting “mobile.” Study Surveys Social Media and Shopping Course Correction: Does the Notion of Shopper Marketing Need a Reset? Brand marketers need to relearn their discipline to succeed at retail, according to RockTenn Merchandising Displays CMO Jon Kramer 'The Hub': The Socialized Shopper New research shows how social media is changing shopping behavior. 'The Hub': Precision, Prudence & Passion A study of multichannel shoppers yields valuable insights Packaged to Please Brands use shopper insights to determine what color, function, shape and messaging will satisfy shoppers Aligning Shopper Segmentation Systems Retailers Aid Shoppers With DTV Switch Feb. 17 may mark the move to digital TV; stores brace for the result of available expanded bandwidth First Previous 4 5 6 Next Last
