Amazon's new "Off to College" storefront includes a curated list of dorm room items from Gen Z influencer Ava Phillippe (daughter of actors Ryan Phillippe and Reese Witherspoon) and other college influencer-curated style guides.
Amazon is tying in to the June 7 theatrical release of Universal Pictures' The Secret Life of Pets 2 to shine a spotlight on the Wag pet private label it launched last year by dangling 40% off a first trial bag.
