Why On-Pack Planning Is More Than a Design Choice AirBaton's Caleb Sheppard shares common packaging mistakes and how the best brands overcome them. Inside BACi On Location: A New Summit for Solving BevAlc's Biggest Challenges The members-only event in May blends strategy sessions with peer discussion and networking, featuring speakers from Harris Teeter, Gopuff and more. The Connected Packaging Era: Why Brands Should Care Future bar code changes can give CPGs a unique touchpoint, writes AirBaton's Caleb Sheppard. Q&A: Caleb Sheppard of AirBaton Here's a snapshot of an industry leader from the P2PI member community. Poppi Gives Post Malone His Own Flavor The prebiotic soda brand partnered with the Grammy-nominated rapper to launch a Post Malone wild berry flavor exclusively at Kroger.
