The Connected Packaging Era: Why Brands Should Care Future bar code changes can give CPGs a unique touchpoint, writes AirBaton's Caleb Sheppard. Q&A: Caleb Sheppard of AirBaton Here's a snapshot of an industry leader from the P2PI member community. Poppi Gives Post Malone His Own Flavor The prebiotic soda brand partnered with the Grammy-nominated rapper to launch a Post Malone wild berry flavor exclusively at Kroger.
