Who You Calling 'Tier 2'? Regional chains like Publix get plenty of national brand attention Report: 'Tier 2' Retailers Brands and agencies see an opportunity and are eager to work with (but not offend) the key regional players Ahold Ups Keptner to EVP Sweetbay Caffeinates the Troops Overseas Food Lion, Hellmannโs Cook with NASCAR Sweetbay Plays Ball with Pepsi Clear Channel Fire Up the Grill for Sweetbay Ahold Gets Gluten-Free Sweetbay Bites into Sutter Homeโs 'Better Burger' Ahold Gives Dairy Its Due First Previous 65 66 67 68 69 Next Last