Avia Group Offers Freestanding Temporary Display Avia Display Offers Two Views In One Sporting Goods P-O-P: Breaking the Rules The P-O-P Game Gets Serious As Sporting Goods Stores Get Bigger, Retailers Flex Their Muscle & Product Marketers Go For The Kill Shot. Peddling Footwear While Athletic Shoes Still Dominate, Other Segments Step Up Merchandising To Gain The Edge At The Point-of-Sale Technology Goes to Work for Avia and Reebok Units
