How to Win at Supply Chain Communication: A Guide for U.S. Suppliers

Supply chain communication is a leading competency in AGI’s 2026 U.S. research, reflecting the importance that retailers place on timely, actionable visibility. As supply conditions shift and disruption becomes harder to manage, strong communication helps retailers understand what’s changing, anticipate the potential impact and make informed decisions. 

Drawing on AGI’s Voice of Retailer research, this report explores what effective supply chain communication looks like in practice and why it extends beyond simply sharing information. It reveals how stronger communication brings together alignment, coordination, retailer understanding and follow-through to create a more proactive, dependable supplier relationship and help retailers respond with confidence.