Scanner Data Corroborates P-O-P's Power Heavy Marketing for Anheuser-Busch Light Beer Multimillion Dollar Promotional Support Behind New Beer NHL Freeze, Thaw Cycle Sends Bud Scrambling Lockout Lets Brewer Update P-O-P Bottoms Up: Liquor P-O-P Report Top-down campaigns by alcohol marketers give way to regional efforts driven by field personnel and retailers P-O-P Research Unveiled at Marketplace '94 Counter Unit Rocks U.S. Tobacco Anniversary Michelob Sign Features Minneapolis Skyline Brach's Joins With Busch Gardens for Summer Safari Pennzoil Uses New Strategies to Expand Sales in Flat Market Anheuser-Busch Intros King-Sized Clock First Previous 29 30 31 Next Last