Anheuser-Busch Inks Deals With NFL Teams A License to Sell Integrating licensed properties into P-O-P materials can help push impulse sales and enhance the brand image. But it takes planning, time and a willingness to work with property owners on their terms. Beer Shopper & Consumer Insights Another Round From Miller Miller, Allied Domecq partner for malternative launches Liquid Assets Spirits, wine and beer marketers are adding some pizzazz to the category with new products and marketing programs. A-B Goes Upscale with Bacardi Silver Edison Light Beer Aims for the Heavy Hitters Beverage P-O-P Makes a Splash Beverage marketers face stiff competition to make their products stand out in a sea of introductions and powerful brands. 2001 P-O-P Snapshots Highlights of recent and upcoming P-O-P promotions by more than 40 top companies Cashing in on Convenience Competition, floor space and time are tight in the complicated but lucrative c-store arena. First Previous 25 26 27 28 29 Next Last
