Michelob Ultra Amber Display Program
Client: Anheuser-Busch Inc., St. Louis
Producer: Everbrite LLC, Greenfield, WI
Size of Run: 2,885
Production Date: January 2006
Comments: The Michelob Ultra Amber P-O-P program included a neon wall sign, illuminated bottle glorifier and injection-molded plastic tap handles. The program supported the national rollout of the new A-B brand.