AB InBev

Mainstream grocers launch healthy-foods prototypes and try to lure health-conscious customers into existing stores

Retailer: Martin's Super Markets
Location: Granger, IN

Retailer: Publix
Location: Hollywood, FL

Retailer: Publix
Location: Hollywood, FL

All beer merchandising looked alike this year

Client: Anheuser-Busch Inc., St. Louis
Producer: Everbrite LLC, Greenfield, WI
Size of Run: 1,765
Production Date: June 2006
Comments: Placed behind the bar, this glorifier celebrates the Chinese heritage of the brand and illuminates an actual bottle of Harbin.

Client: Anheuser-Busch Inc., St. Louis, MO
Product(s) Promoted: Budweiser
Distribution: Liquor Stores
Number of Stores: 600
Production Run Quantity: 734
Introduction: February 2006
Intended Duration: 3 months
Dimensions (H x W x D): 11" x 22" x 26"
Weight: 10 lbs.
Budget Category (U.S.): $51 - $100
Producer: Meyers, Minneapolis, MN

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Design of the Times 2007 Contest Declaration

What were the marketing objectives for this entry?

Client: Anheuser-Busch Inc., St. Louis
Producer: Everbrite LLC, Greenfield, WI
Size of Run: 2,885
Production Date: January 2006
Comments: The Michelob Ultra Amber P-O-P program included a neon wall sign, illuminated bottle glorifier and injection-molded plastic tap handles. The program supported the national rollout of the new A-B brand.