Verizon Teams with 7-Eleven Cashing in on Convenience Competition, floor space and time are tight in the complicated but lucrative c-store arena. The Beef is in Its P-O-P The marketing team at GoodMark Foods knows that a consistent marketing message -- and lots of P-O-P -- is what keeps the company's products moving off store shelves. The Simpsons and 7-Eleven Partner in Summer Promo 7-Eleven Introduces Wine Racks Chains Take the Lead In Driving P-O-P Decisions As retail markets consolidate, marketers strive to develop partnerships with key accounts -- but is there room for a senior partner in the mix? Exploring the Floor Frontier This bottom-line technology is breaking new ground in retail and other applications First Previous 63 64 65
