Candy brand Joyride launched a pair of exclusive SKUs at Target this summer, promoting them with a sweepstakes and a successful attempt to beat the record for the most photos of people holding candy uploaded to Instagram in 1 hour.
Hershey built on the 2024 launch of Shaq-A-Licious XL Gummies, which are shaped like NBA legend Shaquille O’Neal’s face, by partnering with 7-Eleven to release an exclusive Slurpee flavor.
C-store chains are known to aggressively pursue exclusives from beverage brands as a way to boost trips. We break down the marketing support for 7-Eleven's latest from PepsiCo’s Gatorade.
7-Eleven stocked limited-edition cherry Slurpee-flavored almonds on floorstands alongside the Mike’s Hot Honey almonds that the brand launched earlier this year.
Brand investments in social media and retail media continue to rise, while the commitment to AI is surging, according to findings from part two of P2PI's 2025 Trends Report.
Day two’s opening keynote tackled AI-assisted shopping, the discerning shopper and content factories. Then, 7-Eleven executives discussed the retailer’s evolution in a shifting landscape.
