Winter Holidays

Client: Colangelo Synergy Marketing for Guinness/UDV, Darien, Conn.
Introduction: November 2002
Number of displays: 2,086
Construction: Red foil printed one-color and mounted to tagstock, wire feet
Distribution: Liquor stores nationwide
P-O-P company: Colangelo Synergy Marketing (concept, design, graphics), Darien, Conn.; Rapid Displays (construction design, mounting, finishing, packing), Chicago and Union City, Calif.

Client: Price Weber Marketing, Louisville, Ky.
Introduction: October 2002
Number of displays: 500
Construction: Painted and screenprinted hardboard, hardwood supports
Distribution: Liquor stores
P-O-P company: Heritage Sign & Display Inc., Nesquehoning, Pa.
Comments: This old-fashioned sleigh was designed to encourage sales of Early Times Whisky for the holiday season. Consumers can draw a connection between holiday traditions and sipping whisky from a flask during a sleigh ride.

Client: Pepsi-Cola Co., Purchase, N.Y.Introduction: November 2002
Number of displays: 5,600
Construction: B-flute corrugated
Distribution: Supermarkets nationwide
P-O-P company: Pepsi-Cola Co. (graphics), Purchase, N.Y.; Rapid Displays (design engineering, production, packing), Chicago and Union City, Calif.
Comments: Branded ornaments on this Christmas tree display draw attention to the products being promoted for the holiday season.

Client: Kelly POS, Louisville, Ky.
Materials: Full label with film laminate on C-flute corrugated
Introduction: November 2002
Size of Run: 1,300
Comments: The promotion of this specialty Makers Mark bourbon was tied to the 2002 Christmas season.
P-O-P Company: Archbold Container Corp., Archbold, Ohio