Winter Holidays

Client: VTech Electronics of North America LLC, Glenview, Ill.
Size of Run: 1,000
Production Date: September 2002
Producer: Design Phase Inc., Northbrook, Ill.
Division: Temporary, Toys and Accessories
Comments: Shipped as a prepack display to Staples stores, this unit set up in seconds. Retail staff merely unpacked the display and attached the two-sided header. All 500 displays sold-through during the Christmas season.

Client: Future Brands, Deerfield, Ill.
Introduction: November 2002
Number of displays: 4,300
Construction: Holographic foil-printed three-color duplex mounted to foamboard and die cut, tagstock, B-flute corrugated, wire feet, DC motor
Distribution: Off-premise liquor stores and supermarkets
P-O-P company: Communicator Marketing Worldwide (graphics), Chicago; Future Brands (printing), Deerfield, Ill.; Rapid Displays (structural design, production, distribution), Chicago and Union City, Calif.

Client: Colangelo Synergy Marketing for Guinness/UDV, Darien, Conn.
Introduction: November 2002
Number of displays: 2,086
Construction: Red foil printed one-color and mounted to tagstock, wire feet
Distribution: Liquor stores nationwide
P-O-P company: Colangelo Synergy Marketing (concept, design, graphics), Darien, Conn.; Rapid Displays (construction design, mounting, finishing, packing), Chicago and Union City, Calif.

Client: Price Weber Marketing, Louisville, Ky.
Introduction: October 2002
Number of displays: 500
Construction: Painted and screenprinted hardboard, hardwood supports
Distribution: Liquor stores
P-O-P company: Heritage Sign & Display Inc., Nesquehoning, Pa.
Comments: This old-fashioned sleigh was designed to encourage sales of Early Times Whisky for the holiday season. Consumers can draw a connection between holiday traditions and sipping whisky from a flask during a sleigh ride.