Winter Holidays

Client: Dr Pepper/Seven Up Inc., Plano, Texas
Comments: Customers purchasing the VHS or DVD release of "Dr. Seuss' How the Grinch Stole Christmas" from Universal Studios Home Video could receive a free two-liter bottle of A&W, Canada Dry, 7 UP or Sunkist. These pole signs called attention to the holiday promotion.
Introduction: December 2001
Size of Run: 2,500
Distribution: Supermarkets nationwide
Construction/Materials: Cardstock, four-color lithography

Enhanced packaging and P-O-P displays promoting products with premiums may improve impulse sales when executed properly.

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