Winter Holidays

HIT Entertainment gets maximum value for its display dollar by sticking to efficient designs that keep the retailer's needs in focus.

Client: Universal Studios Inc., Universal City, Calif.
Producer: Origin LLC, Burbank, Calif.
Comments: The large scale of this Grinch display featuring an overhead "Seussian swoop" helped to cut through retail clutter during the holiday season.

Client: Bacardi-Martini USA Inc., Miami
Introduction: November 2001
Distribution: Liquor stores nationwide
Size of Run: 3,500
Construction/Materials: 10-point foilboard laminated to 50-point board
P-O-P company: Meyers Display, Minneapolis
Comments: This dimensional case card featuring foil substrates gave the product an aura of class during the holiday season.

Client: PriceWeber, Louisville, Ky., for Brown-Forman Corp, Louisville, Ky.
Introduction: September 2001
Distribution: Liquor stores nationwide
Size of Run: 2,700
Construction/Materials: Vacuum-formed, screenprinted PETG; litho foil labels; wrapped fiber poles; battery-powered motor
P-O-P company: Henschel-Steinau, Englewood, N.J.
Comments: A battery-powered motor rotates a large replica of the Korbel bottle to attract attention during the holiday season.

Client: American Gramaphone, Omaha, Neb.
Size of Run: 200
Producer: Meridian Display, St. Paul, Minn.
Division: Temporary, Entertainment: Movies, Tapes, Records, CDs
Comments: The boughs of the Christmas tree on this temporary display act as dividers for the CD compartments and also help give shape to the display. The display features a natural curve to simulate a real tree.

Client: Wizards of the Coast, Renton, Wash.
Comments: The holographic foil header on a floorstand for R.A. Salvatore's "Sea of Swords" catches the light to highlight the name of the author. Both the base and the header were designed to be durable enough to last through the holiday season.
Introduction: October 2001
Size of Run: 1,300
Construction/Materials: Corrugated with holographic foil header
Distribution: Chain bookstores
P-O-P Companies: Harris Packaging (base), Holtom City, Texas; Integra Color (header), Mesquite, Texas