Winter Holidays

Retail Channel: Liquor Stores
Display Type: Permanent Freestanding Floor/Aisle
Campaign: Malibu Holiday Pole Display
Marketer: United Distillers & Vintners North America
Producer: Design Display Croup Inc., Carlstadt, N.J.

Retail Channel: Drugstores/Health Stores
Display Type: Permanent Freestanding Floor/Aisle Displays
Campaign: Oral-B Self-Standing Display
Marketer: Gillette
Producer: ARMO, Mexico City
This display was designed for easy assembly using just Christmas tree joiners and double-sided foam tape. The structure featured a powder coated 1 -inch-square tube for resistance and structure. To make the display lightweight, each side is screenprinted styrene and the header and footer are screenprinted corrugated plastic board.

Client: Coty Inc., New York
Producer: Advertising Display Co. (ADC), Lyndhurst, N.J.
Comments: By developing this Christmas village unit, the client was able to stock 41 SKUs and make the customer more comfortable in deciding which gift sets to purchase.

Client: Jim Beam Brands Co., Deerfield, Ill.
Distribution: Off-premise liquor stores as well as liquor departments of selected supermarkets
Size of Run: 5,100
Producer: Rapid Displays, Chicago
Division: Temporary, Beverages - Liquor
Objectives: Through innovative use of holiday and entertainment-themed graphics and structural design, the display is intended to attract consumer interest and increase sales during the holiday season.

Client: Carhartt, Dearborn, Mich.
Distribution: Mass Merchants
Size of Run: 250
Producer: Meridian Display & Merchandising, St. Paul, Minn
Division: Temporary, Apparel and Sewing Notions
Objectives: To increase exposure of the brand during peak demand periods, such as the back-to-school season, Christmas and spring.