Client: Anheuser-Busch Inc.,St. Louis Products Promoted: Michelob family of beers Objective: The fireplace display was designed to increase sales/marketshare for Michelob throughout the holiday season. It is flexible and customizable to promote various products. Distribution: Supermarkets, liquor stores Construction/Materials: Corrugated P-O-P Company: Phoenix Display/International Paper,Thorofare, N.J.
Client: Nintendo of America, Redmond, Wash. Distribution: Wal-Mart stores Size of Run: 1,989 Producer: Smurfit-Stone Display Group, Sandston, Va. Division: Temporary, Entertainment and Computers: Home Entertainment Interactive, Motion or Illuminated
Client: Forefront Records, Franklin, Tenn. Distribution: Christian Music Stores Size of Run: 932 Producer: U.S. Display Group Inc., Tullahoma, Tenn. Division: Temporary, Entertainment and Computers: Movies, Tapes, Records, CDs
Client: UDV North America Inc., Chicago Distribution: Large liquor and package stores Size of Run: 2,261 Producer: C.D. Baird & Co., West Allis, Wis. Division: Temporary, Liquor: Cordial and Wines
Client: Metacom Music, Minneapolis Distribution: Wal-Mart stores Size of Run: 2,000 Producer: Rapid Displays, Chicago Division: Temporary, Mass Merchandise Retailer Objectives: The CD, produced exclusively for Wal-Mart, called for a festive and bold display. Header and display graphics visually spotlight the NBC stars featured on the CDs, while a battery-powered sound device plays a 15-second promotional message from "Tonight Show" host Jay Leno.
Product: Pass & Seymour/Legrand extension cord P-O-P company: Scotland Container Inc., Laurinburg, N.C. Introduction: November 2000 Duration: Temporary Construction: Corrugated Display set-up: Retail staff Pass & Seymour/Legrand's new HandyCord combined extension cord, plug and storage case was introduced to home centers and mass merchants during the holiday season through a floorstand.
Client: Frito-Lay Inc., Plano, Texas Products Promoted: Frito-Lay snack products Objective: The client wanted to create a "retail theatre" within the store by establishing a destination that brings excitement and surprise to the consumer. The company's goal was to increase year-to-year sales and lock in floor space for the eight weeks during the competitive holiday season. Introduction: November 1999 P-O-P Company: Frankel, Chicago
Client: Callard & Bowser-Suchard Inc., Rye Brook, N.Y. Products Promoted: Fruit-Flavored Chocolate Objective: Terry's Chocolate is sold twice a year for the Easter and Holiday seasons. Not being a top-of-mind purchase, it is extremely important to catch consumers' attention in-store and remind them to buy this unique product. Introduction: October 2000 Construction/Materials: Direct print mottle white trays, B-flute, litho-laminated B-flute header and lug-on with a lenticular spot mount
