Winter Holidays

Product: Waterford Holiday Heirloom tree ornaments
P-O-P company: Parker Design, Long Branch, N.J.
Distribution: Department stores, fine gift shops and Christmas stores nationwide
Introduction: July 1997
Duration: Permanent
Construction: Mahogany laminate, acrylic shelves, fiberglass planter
This mahogany laminate display is intended to distinguish Waterford Holiday Heirloom ornaments from other ornaments in Christmas tree trim departments.

Client: Ace Product Management Group Inc.
Producer: Insite Marketing Inc., Wheeling, Ill.
Category: Multiple Materials - Greeting Cards/Office Supplies/Stationery
Production Run: 325
Unit Cost Range: $100-$250

Client: Eastman Kodak Co.
Producer: The Kimball Group Inc., Itasca, Ill.
Category: Paperboard (Corrugated/Chipboard/Foamboard) - Consumer Electronics/Photo
Intended Length of Use: 6 weeks
Production Run: 3,500
Unit Cost Range: Less than $24
Comments: This display was designed to reinforce the corporate brand identity while increasing sales of enlargements during the holiday season. Case movement of supplies to dealers in late November were up triple digits from the period a year earlier when no display materials were used.

Product: Christian Brothers brandy
Materials/Processes involved: Printed litho sheets, printed tagstock sheets, chipboard and foam tape
Marketing objectives: To increase sales and draw attention to the brand during the holiday season, to reinforce the premium image of the brand, and to stimulate the impulse trial of the brand.
Producer company: United States Display, Hawk Point, Mo.