Winter Holidays

Client: Strottman International, Atlanta
Distribution: Denny's Restaurants
Size of Run: 1,700
Producer: C.D. Baird & Co., West Allis, Wis.
Division: Semipermanent, Other Services and Establishments
Objectives: To create a colorful and festive lobby display for the holiday season. It was designed so small children would have easy viewing of the popular "All Dogs" plush toys and characters.

Product: Christmas and Valentine's Day Gifts and Collectibles
P-O-P companies: Chatain & Thomas Inc. (design), New York; Container Graphics & Display Inc. (manufacture), Villa Park, Ill.
Distribution: Mass merchants, supermarkets and drugstores
Introduction: November 1998
Duration: Temporary
Construction: Corrugate, plastic wheels, channel strips, chipboard litho-laminated side panels and header
Display set-up: M&M/Mars salesforce, retail staff

Flair Communications
Domecq Importers
Comments: The holiday season generates approximately 50 percent of cognac sales. To build on the image of the product within this critical time period, special packaging and gift-with-purchase premiums were developed. A custom leather cigar case and ashtray were developed as premiums.

Stone Display Group
M&M/Mars Inc.
Comments: This larger-than-life fireplace with character icons in motion required minimal floor space yet realistically provided brand identity. Only one motor is required to move all the different characters.

Client: Nabisco Biscuit Co., East Hanover, N.J.
Producer: Conocraft, Sussex County, N.J.
Marketing Objective: A visually impactful, compact display was designed to gain incremental placement and promote sales of a special holiday promotional package.

Client: Siebel Production, N.Y., for Seagram Americas, N.Y.
Producer: Beisler Associates, N.Y., (concept); Display Products N.A. Inc., Ronkonkoma, N.Y., (producer)
Marketing Objective: The goal was to increase sales during the holiday season with a motion floor display.

Location: Burger King restaurants nationwide
Display Description: "Anastasia" Toy Offer display
Objective: To increase Kids' Club meal sales during the 1997 holiday season by tying into a popular movie, "Anastasia". The castle design worked as an integral part of the standee or as a counter display.
Introduction: October 1997
Construction/Materials: B- and E-flute corrugated; vinyl; battery-powered motor
P-O-P Company: Phoenix Display, West Deptford, N.J.