The Office Depot Christmas campaign “Elf Yourself” returned in 2018 with a new augmented reality feature inside the Elf Yourself mobile app, and it also leveraged Facebook’s AR function for mobile.
SC Johnson's Glade leveraged Walt Disney Co.'s Nov. 2 theatrical release of The Nutcracker and the Four Realms to release new limited-edition scents for the holiday season, receiving multiple dedicated endcaps at Walmart.
