Rececca St. James' Inflatable
Client: Forefront Records, Franklin, Tenn.
Product Promoted: New CD by Rebecca St. James
Objective: The 24-inch-square inflatable CD case is part of a "launch package" distributed to record stores. It hangs from the ceiling above the Christian music section so the print of the artist's face draws attention.
Introduction: April 1999
Construction/Materials: 0.2mm PVC, I-beam construction, masonite top and bottom, four-color process printing
P-O-P Company: Small Wonder Inflatables Inc., El Cajon, Calif.