Super Bowl & Football

Client: Flair Communications Agency, Premium division, Chicago
Products Promoted: Various products that are showcased in the assorted inflatable frames and premiums
Objective: To present free gift frames to customers that highlight the brand or product being sold.
Introduction: June 1999
Construction/Materials: 0.20 mm PVC, one-color logo imprint three-ply with cardboard easel
P-O-P Company: Small Wonder Inflatables Inc., El Cajon, Calif.

Client: Miller Brewing Co., Milwaukee
Products Promoted: Lite beer
Objective: E-Z UP Instant Shelter P-O-P stand models will be used in convenience stores and supermarkets to promote Miller Lite during the 1999-2000 NFL season.
Introduction: August 1999
Construction/Materials: 5-foot by 5-foot white, powder-coated frame with a customized screen-printed logo top, sidewall and railskirts. The unit sets up in 60 seconds and is portable.
P-O-P Company: International E-Z UP Inc., Riverside, Calif.

Client: Score Pro, Cleveland
Products Promoted: Game balls for the NFL
Objective: To promote the NFL season.
Introduction: June 1999
Construction/Materials: Oak and acrylic
P-O-P Company: Vision Industries, Lexington, Ohio

Client: Miller Brewing Co., Milwaukee
Products Promoted: Miller Lite and NFL Properties
Objective: To enhance brand identity and promote Miller Lite as the official beer of the NFL on a national and regional level for the 1999 football season.
Introduction: August 1999
Construction/Materials: Glass, mirror, wood, four-color process litho
P-O-P Company: Advanced Mirror and Design, Vernon, Calif.

Client: Miller Brewing Co., Milwaukee
Products Promoted: Miller Lite and MGD beers, NFL Properties
Objective: To enhance brand and team identity and to promote Miller as the official beer of the NFL on a national and regional level.
Introduction: July and August 1999
Construction/Materials: Litho, chipboard
P-O-P Company: Missouri Mounting, Montgomery City, Mo.

Client: UMEX Co., Greenwich, Conn.
Products Promoted: Dove soap, Mentadent toothpaste and Vaseline Intensive Care lotion
Objective: These inflatables are used in military commissary stores. Their large size helps draw attention to the 20 to 30 cases of specially priced product on the floor below. The inflatables create large, three-dimensional, "must see" signage.
Introduction: January 1999
Number of Displays: 1,500
Construction/Materials: 0.2 mm PVC, 3-D construction, internal gussetts and Masonite top and bottom