Super Bowl & Football

Client: Skechers USA Inc., Manhattan Beach, Calif.
Objective: To clearly display the brand identity on shelves and to promote sales with a gift-with-purchase incentive.
Introduction: June 1999
Number of Displays: 500,000
Construction/Materials: 0.20mm PVC, 3-D construction, silver logo imprint
P-O-P Company: Small Wonder Inflatables Inc., El Cajon, Calif.

Client: Body Glove, Manhattan Beach, Calif.
Objective: To distinguish the presentation of the new product introduction by reflecting the water-related activities of the company's targeted market.
Introduction: May 2000
Number of Displays: 5,000
Construction/Materials: Frosted PVC, powder-coated wire bracket
P-O-P Companies: The Warren Group, Gardena, Calif; Small Wonder Inflatables, El Cajon, Calif.; United Displaycraft, Des Plaines, Ill.

Client: DK Publishing, New York
Producer: Taurus Display Corp., Cherry Hill, N.J.
Comments: This multi-level display was designed to launch a new line of NFL-licensed books. It needed to attract attention and help gain premium placement for the books.

Client: Nabisco, East Hanover, N.J.
Distribution: Supermarkets and mass merchants
Size of Run: 10,000
Producer: Oxford Innovations Division of Tim-Bar Corp., New Oxford, Pa.
Division: Temporary, Snacks, Cookies and Crackers
Objectives: The large display was designed to help drive trial and awareness among the 18-year-old to 34-year-old market. The NCAA Finals are second only to the NFL in fan intensity, so the client thought the unit would draw attention.