Super Bowl & Football

Retail Creative Services
Thrifty Payless/Rite Aid
Comments: The goal of this display was to announce the Easter holiday in a dramatic fashion. The idea was to stimulate early impulse sales of Easter toys, candy and supplies. The bright colors, moving parts, pre-recorded sounds and inflated blimp were all designed to attract attention.

Abstrategy Design & Manufacturing Inc.
Braun Oral-B
Comments: The goal of this campaign was to create a unique P-O-P element for the housewares section of department stores. The unusually large size of the inflatable (46 inches high) and the true-to-life details help draw the shopper's attention to the product's special features. The inflatable can stand up or be hung from the ceiling.

Client: Netscape, Seattle
Product Promoted: Netscape software
Objective: The hanging, rotating, inflatable Netscape cube is designed to draw attention to the software display.
Introduction: January 1998
Construction/Materials: PVC with internal gussets to hold square shape and outer skin printed on all six sides for maximum visibility.
P-O-P Company: Small Wonder Inflatables Inc., San Diego

Client: Dreyer's/Edy's Grand Ice Cream, Oakland, Calif.
Product Promoted: Godzilla vanilla ice cream
Objective: To increase retailer participation in the Godzilla vanilla ice cream program and to stimulate sales of the brand.
Introduction: May 1998

Client: U.S. Divers, Santa Ana, Calif.
Product Promoted: Aqua Lung tank
Construction/Materials: PVC with printed four-color process logo on two sides
P-O-P Company: Small Wonder Inflatables Inc., El Cajon, Calif.

Client: Cotter & Co., Chicago
Product Promoted: The National Football League
Objective: To maximize Cotter's sponsorship of the NFL.
Construction/Materials: PVC
P-O-P Company: Genesis Creative Group Inc., Grand Rapids, Mich.

An inflatable bottle and mug for St. Pauli Girl beer was produced at one of Sterling Promotional Group's manufacturing facilities in China.
Producer: Sterling Promotional Corp., Great Neck, N.Y.