Super Bowl & Football

Client: Burger King, Miami, FL
Introduction: August 2005
Product(s) Promoted: Burger King's new multi-year partnership with the NFL
Distribution: Nationally
Intended Length of Use: 3 months
Size of Run: 95,300
Dimensions (H x D x W): 1 ' x 2 ' x 3 '
Weight: less than 1 lb.
Producer: Wunderman Chicago, Chicago

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What were the objectives for this entry?

Client: Microsoft, Redmond, WA
Introduction: October 2005
Product(s) Promoted: Xbox 360
Distribution: Global
Intended Length of Use: 5 Years
Size of Run: 17,000
Dimensions (H x D x W): 7' x 9' x 9'
Weight: 450 lbs.
Producer: Design Phase Inc., Waukegan, IL

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Design of the Times 2006 Contest Declaration

What were the objectives for this entry?

Client: The Procter & Gamble Co., Boston, MA
Introduction: February 2006
Product(s) Promoted: Power and manual razors, blades and accessories
Distribution: Supermarkets, mass and drug
Intended Length of Use: 1 year
Size of Run: 3,260
Dimensions (H x D x W): 1' x 3' x 3'
Weight: 90 lbs.
Producer: Mechtronics, White Plains, NY

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Design of the Times 2006 Contest Declaration

What were the objectives for this entry?

Client: Madden Communications for Kraft, Wood Dale, IL
Introduction: January 2006
Product(s) Promoted: Nabisco cookies and crackers
Distribution: Supermarkets nationwide
Intended Length of Use: 6 weeks
Size of Run: 8,500
Dimensions (H x D x W): 76" x 39" x 59"
Weight: 72 Ibs.
Producer: Smurfit-Stone Display & Graphics Group, Jackson, WI

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Design of the Times 2006 Contest Declaration

What were the objectives for this entry?

Client: Madden Communications for Kraft, Chicago, IL
Introduction: September 2005
Product(s) Promoted: Nabisco cookies and crackers
Distribution: Supermarkets nationwide
Intended Length of Use: 4 to 6 weeks
Size of Run: 10,000
Dimensions (H x D x W): 6' x 6' x 3'
Weight: 72 lbs.
Producer: Temple-Inland, Chicago, IL

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Design of the Times 2006 Contest Declaration

What were the objectives for this entry?

Client: New Creature for Intuit/H&R Block, Rogers, AR
Introduction: December 2005
Product(s) Promoted: Intuit TurboTax Software/H&R Block TaxCut Software
Distribution: Wal-Mart
Intended Length of Use: 4 months
Size of Run: 3,000
Dimensions (H x D x W): 48" x 39" x 47"
Weight: 350 Ibs.
Producer: Ideal, Chicago, IL

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Design of the Times 2006 Contest Declaration

What were the objectives for this entry?

Client: Wunderman for Burger King Corp., Chicago, IL
Introduction: September 2005
Product(s) Promoted: NFL-focused offers with purchase of Angus Steak Burger
Distribution: Burger King Restaurants Nationwide
Intended Length of Use: 2 months
Size of Run: 7,900
Dimensions (H x D x W): 6' x 2' x 4'
Weight: 9 lbs.
Producer: Baird Display, Milwaukee, WI

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Design of the Times 2006 Contest Declaration

What were the objectives for this entry?

Client: Gatorade, Danville, IL
Introduction: April 2006
Product(s) Promoted: Propel Fitness Water
Distribution: Wegmans, Publix and H-E-B stores
Intended Length of Use: 4 to 12 weeks
Size of Run: 140
Dimensions (H x D x W): 108" x 17" x 15.5"
Weight: 37 lbs.
Producer: Rand Display International, Teaneck, NJ

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Design of the Times 2006 Contest Declaration

What were the objectives for this entry?

Client: Kraft Foods Inc., Northbrook, IL
Introduction: January 2006
Product(s) Promoted: Tombstone Pizza
Distribution: Supermarkets/Grocery nationwide
Intended Length of Use: 4 to 6 weeks
Size of Run: 4,000
Dimensions (H x D x W): 6' x 17" x 3'
Weight: 4.5 lbs.
Producer: Marketing Drive, Chicago, IL

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Design of the Times 2006 Contest Declaration

What were the objectives for this entry?