Super Bowl & Football

Client: New Creature for Intuit/H&R Block, Rogers, AR
Introduction: December 2005
Product(s) Promoted: Intuit TurboTax Software/H&R Block TaxCut Software
Distribution: Wal-Mart
Intended Length of Use: 4 months
Size of Run: 3,000
Dimensions (H x D x W): 48" x 39" x 47"
Weight: 350 Ibs.
Producer: Ideal, Chicago, IL

---

Design of the Times 2006 Contest Declaration

What were the objectives for this entry?

Client: Wunderman for Burger King Corp., Chicago, IL
Introduction: September 2005
Product(s) Promoted: NFL-focused offers with purchase of Angus Steak Burger
Distribution: Burger King Restaurants Nationwide
Intended Length of Use: 2 months
Size of Run: 7,900
Dimensions (H x D x W): 6' x 2' x 4'
Weight: 9 lbs.
Producer: Baird Display, Milwaukee, WI

---

Design of the Times 2006 Contest Declaration

What were the objectives for this entry?

Client: Gatorade, Danville, IL
Introduction: April 2006
Product(s) Promoted: Propel Fitness Water
Distribution: Wegmans, Publix and H-E-B stores
Intended Length of Use: 4 to 12 weeks
Size of Run: 140
Dimensions (H x D x W): 108" x 17" x 15.5"
Weight: 37 lbs.
Producer: Rand Display International, Teaneck, NJ

---

Design of the Times 2006 Contest Declaration

What were the objectives for this entry?

Client: Kraft Foods Inc., Northbrook, IL
Introduction: January 2006
Product(s) Promoted: Tombstone Pizza
Distribution: Supermarkets/Grocery nationwide
Intended Length of Use: 4 to 6 weeks
Size of Run: 4,000
Dimensions (H x D x W): 6' x 17" x 3'
Weight: 4.5 lbs.
Producer: Marketing Drive, Chicago, IL

---

Design of the Times 2006 Contest Declaration

What were the objectives for this entry?

Client: Madden Communications for Kraft, Wood Dale, IL
Introduction: December 2005
Product(s) Promoted: Nabisco cookies and crackers
Distribution: Mass merchants nationwide
Intended Length of Use: 4 weeks
Size of Run: 11,500
Dimensions (H x D x W): 78" x 38" x 65"
Weight: 55 Ibs.
Producer: Smurfit-Stone Display & Graphics Group, Jackson, WI

---

Design of the Times 2006 Contest Declaration

What were the objectives for this entry?

Client: McCormick, Hunt Valley, MD
Introduction: August 2005
Product(s) Promoted: Grill Mates Rubs, marinades and shake-on seasonings
Distribution: Mid-Atlantic region; M&T Stadium (Baltimore Ravens)
Intended Length of Use: 2005 NFL football season
Size of Run: 2
Producer: Harvey & Daughters Inc., Hunt Valley, MD

---

Design of the Times 2006 Contest Declaration

What were the objectives for this entry?

Beer marketers add a touch of class to reverse flat sales and keep pace with competition from wine and spirits manufacturers.

A case study from the Promotion Marketing Association's 2006 Reggie Awards