Super Bowl & Football

A case study from the Promotion Marketing Association's 2006 Reggie Awards

Events influence purchases in multiple ways, study finds

Client: Luxco Inc., St. Louis
Producer: Array, Los Angeles
Size of Run: 800
Introduction: September 2005
Comments: Influenced by wine racks, this display for Yago Sangria carries an upscale feel and also maximizes the amount of product that can be displayed in a narrow footprint.