Super Bowl & Football

Client: Microsoft, Redmond, WA
Introduction: October 2005
Product(s) Promoted: Xbox 360
Distribution: Global
Intended Length of Use: 5 Years
Size of Run: 17,000
Dimensions (H x D x W): 7' x 9' x 9'
Weight: 450 lbs.
Producer: Design Phase Inc., Waukegan, IL

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Design of the Times 2006 Contest Declaration

What were the objectives for this entry?

Client: The Procter & Gamble Co., Boston, MA
Introduction: February 2006
Product(s) Promoted: Power and manual razors, blades and accessories
Distribution: Supermarkets, mass and drug
Intended Length of Use: 1 year
Size of Run: 3,260
Dimensions (H x D x W): 1' x 3' x 3'
Weight: 90 lbs.
Producer: Mechtronics, White Plains, NY

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Design of the Times 2006 Contest Declaration

What were the objectives for this entry?

Client: Madden Communications for Kraft, Wood Dale, IL
Introduction: January 2006
Product(s) Promoted: Nabisco cookies and crackers
Distribution: Supermarkets nationwide
Intended Length of Use: 6 weeks
Size of Run: 8,500
Dimensions (H x D x W): 76" x 39" x 59"
Weight: 72 Ibs.
Producer: Smurfit-Stone Display & Graphics Group, Jackson, WI

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Design of the Times 2006 Contest Declaration

What were the objectives for this entry?

Client: Madden Communications for Kraft, Chicago, IL
Introduction: September 2005
Product(s) Promoted: Nabisco cookies and crackers
Distribution: Supermarkets nationwide
Intended Length of Use: 4 to 6 weeks
Size of Run: 10,000
Dimensions (H x D x W): 6' x 6' x 3'
Weight: 72 lbs.
Producer: Temple-Inland, Chicago, IL

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Design of the Times 2006 Contest Declaration

What were the objectives for this entry?

Client: New Creature for Intuit/H&R Block, Rogers, AR
Introduction: December 2005
Product(s) Promoted: Intuit TurboTax Software/H&R Block TaxCut Software
Distribution: Wal-Mart
Intended Length of Use: 4 months
Size of Run: 3,000
Dimensions (H x D x W): 48" x 39" x 47"
Weight: 350 Ibs.
Producer: Ideal, Chicago, IL

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Design of the Times 2006 Contest Declaration

What were the objectives for this entry?

Client: Wunderman for Burger King Corp., Chicago, IL
Introduction: September 2005
Product(s) Promoted: NFL-focused offers with purchase of Angus Steak Burger
Distribution: Burger King Restaurants Nationwide
Intended Length of Use: 2 months
Size of Run: 7,900
Dimensions (H x D x W): 6' x 2' x 4'
Weight: 9 lbs.
Producer: Baird Display, Milwaukee, WI

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Design of the Times 2006 Contest Declaration

What were the objectives for this entry?

Beer marketers add a touch of class to reverse flat sales and keep pace with competition from wine and spirits manufacturers.