Super Bowl & Football

Client: Pepsi-Cola Co., Purchase, NY
Product(s) Promoted: Pepsi-Cola Beverages
Distribution: Mass Merchants
Number of Stores: 6,300
Production Run Quantity: 6,300
Introduction: November 2006
Intended Duration: One month
Dimensions (H x W x D): 38" x 68" x 10"
Weight: 7 lbs.
Budget Category (U.S.): $16 - $25
Producer: Rapid Displays, Chicago, IL

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Design of the Times 2007 Contest Declaration

What were the marketing objectives for this entry?

Client: Burger King, Miami, FL
Product(s) Promoted: Scratch and Win game with Movie Tie-In
Distribution: All Burger King restaurants in U.S.
Number of Stores: 7,500
Production Run Quantity: 7,800
Introduction: April 2007
Intended Duration: 1 month
Dimensions (H x W x D): 39" x 26" x 1"
Weight: Under 1 lb.
Budget Category (U.S.): Less than $5

Client: Colombina S.A., Cali, Colombia
Product(s) Promoted: Bon Bon Bum Lollipop
Distribution: Supermarkets in 32 states
Number of Stores: 30,040
Production Run Quantity: 30,040
Introduction: July 2006
Intended Duration: 3 years
Dimensions (H x W x D): 9" x 9" x 6"
Weight: 1 lb.
Budget Category (U.S.): Less than $5
Producer: Solutions Group Ltd., Bogota, Colombia

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Design of the Times 2007 Contest Declaration

What were the marketing objectives for this entry?

Retailer: CVS
Location: Atlanta

Retailer: Jungle Jim's
Location: Fairfield, OH

Brands talk up healthier offerings on packaging and P-O-P