Super Bowl & Football

Client: Colombina S.A., Cali, Colombia
Product(s) Promoted: Bon Bon Bum Lollipop
Distribution: Supermarkets in 32 states
Number of Stores: 30,040
Production Run Quantity: 30,040
Introduction: July 2006
Intended Duration: 3 years
Dimensions (H x W x D): 9" x 9" x 6"
Weight: 1 lb.
Budget Category (U.S.): Less than $5
Producer: Solutions Group Ltd., Bogota, Colombia

---

Design of the Times 2007 Contest Declaration

What were the marketing objectives for this entry?

Client: Burger King, Miami, FL
Product(s) Promoted: Burger King NFL Sponsorship
Distribution: Burger King
Number of Stores: 7,500
Production Run Quantity: 7,900
Introduction: August 2006
Intended Duration: 1 month
Dimensions (H x W x D): 39" x 26" x 1"
Weight: Under 1 lb.
Budget Category (U.S.): Less than $5
Producer: Wunderman Chicago, Chicago, IL

---

Design of the Times 2007 Contest Declaration

What were the marketing objectives for this entry?

Client: Wal-Mart Corp., Bentonville, AR
Product(s) Promoted: Participating Frozen Food Manufacturers
Distribution: Wal-Mart Supercenters and Neighborhood Markets
Number of Stores: 2,300
Production Run Quantity: 2,400 Shipper Displays; 970,000 CD-ROMS
Introduction: March 2007
Intended Duration: 1-Day Event
Dimensions (H x W x D): 53" x 13" x 14"
Weight: 10 lbs.
Budget Category (U.S.): $16 - $25

Client: Madden Communications Inc. for Miller Brewing Co., Wood Dale, IL
Product(s) Promoted: Miller Lite
Distribution: South Florida
Number of Stores: 325
Production Run Quantity: 325
Introduction: January 2007
Intended Duration: 1 year
Dimensions (H x W x D): 27" x 40" x 4"
Weight: 17 lbs.
Budget Category (U.S.): $201 - $250