Strategy

When industry traditions like the 'cattle call' and creative 'shoot-out' are crossed with RFPs and reverse auctions, sparks begin to fly.

Who will be the driving force behind the P-O-P displays of tomorrow: Beijing's shoppers? Europe's retailers? Your accountants?

Exclusive commitments between CPG clients and P-O-P producers can work exceptionally well, as long as the partners agree to 'trust, but verify.'

Custom packaging can strengthen brand identity, but at a cost versus stock packaging. The solution? Combine the two.