Strategy

For Ann Hand of BP, brand identity means making the retail experience "a little better"

Procter & Gamble shopper-marketing chief Dina Howell says the proof of retail’s potential is in the bottom line.

How Wal-Mart is changing the supermarket business and why it means more work for you

Editor Tim Manners interviews Simon Uwins, CMO of Tesco's Fresh & Easy Neighborhood Market

Five barriers to shopper marketing and how to address them

Packaged goods manufacturers focus on centralizing the in-store marketing supply chain to be more strategic, efficient