Sports Sponsorships

Client: Sony Corp., San Diego, CA
Product(s) Promoted: Sony HD televisions
Distribution: Retailers in 33 markets including Circuit City, CompUSA, Sears, Best Buy, Fry's Electronics, BrandsMart
Number of Stores: Not reported by Sony
Production Run Quantity: Depended on demand in the field
Introduction: September 2006
Intended Duration: Several weekends
Dimensions (H x W x D): 106" x 190" x 65"
Weight: 200 lbs.
Budget Category (U.S.): Greater than $1,001

Client: Pepsi-Cola Co., Chicago, IL
Product(s) Promoted: Gatorade
Distribution: Supermarkets and Mass Merchants
Number of Stores: 542 - 839, depending on configuration
Production Run Quantity: 839 Dwyane Wade pieces, 542 Kevin Garnett pieces
Introduction: March 2007
Intended Duration: Repeated Setups
Dimensions (H x W x D): 84" x 45" x 10"
Weight: 10 lbs.
Budget Category (U.S.): $26 - $50

Client: Bic, Milford, CT
Product(s) Promoted: Bic Pocket Lighters
Distribution: Convenience Stores
Number of Stores: 13,172
Production Run Quantity: 15,000
Introduction: August 2006
Intended Duration: Four months
Dimensions (H x W x D): 18" x 16" x 9"
Weight: 5 lbs.
Budget Category (U.S.): $6 - $10
Producer: G2 Promotional Marketing, Stamford, CT

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Design of the Times 2007 Contest Declaration

What were the marketing objectives for this entry?

Retailer: CVS
Location: Atlanta