Sports Sponsorships

Product: Candy and snacks
P-O-P company: Chatain & Thomas (design), New York
Distribution: Supermarkets, c-stores and mass merchants
Introduction: February 1999
Duration: Promotional
Construction: Paper, corrugate, vinyl
The display bin included in this year's program holds 12 cases of product and encourages consumers to "Brake here for M&Ms."

Product: Socks
Number of displays: 1,000
P-O-P company: Corrugated Container, Roanoke, Va.
Distribution: Mass merchants, sporting goods stores
Introduction: October 1998
Duration: Temporary
Construction: Corrugate
Display set-up: Retail staff
Arriving prestocked, Moretz Sports' corrugated counter display drives sales of its NASCAR-licensed socks.

Client: Anheuser-Busch, St. Louis
Product Promoted: Budweiser beer
Objective: To promote A-B's sponsorship of NASCAR.
Introduction: March 1999
Producer: Small Wonder Inflatables Inc., El Cajon, Calif.

Client: The Valvoline Co., Lexington, Ky.
Product Promoted: Big Race Sweepstakes
Objective: To promote the "Big Race Sweepstakes" and Valvoline products in conjunction with NASCAR.
Introduction: January 1997
Producer: T&T Graphics, Dayton, Ohio

Client: Pennzoil, Houston
Product Promoted: Pennzoil oil
Objective: To promote Pennzoil in NASCAR and Fast Lube Shops stores.
Introduction: October 1998
Producer: U.S. Display Group Inc., Tullahoma, TN

Client: Goodyear Tire & Rubber Co., Akron, Ohio
Product Promoted: Goodyear tires
Objective: To heighten public awareness of Goodyear's support of NASCAR using eye-catching graphics and unique P-O-P.
Introduction: February 1999
Producer: Albert Screenprint Inc., Norton, Ohio

Client: Coca-Cola, Atlanta
Product Promoted: Coca-Cola
Objective: To boost cold beverage sales with a visually appealing display that showcases high-profile NASCAR drivers.
Introduction: October 1998
Producer: Paul Flum Power Merchandising, St. Luis

Client: Top Flight, Chattanooga, Tenn.
Product Promoted: School binders
Objective: To gain consumer support for Top Flight's NASCAR back-to-school binders.
Introduction: June 1998
Producer: U.S. Display Group Inc., Tullahoma, TN

Client: NASCAR Thunder stores, Nashville, Tenn.
Product Promoted: T-shirt boxes
Objective: To display NASCAR driver T-shirts in NASCAR Thunder stores.
Introduction: March 1998
Producer: Miramar Designs, Fort Worth, Texas