Sports Sponsorships

Lockout Lets Brewer Update P-O-P

Product: Insulation
P-O-P company: Cullinan Creative, Minneapolis
Distribution: Home center and building supply stores
Introduction: March 1991
Duration: Permanent
Construction: Lithographed waferboard or plexiglass
Manville's insulation P-O-P effort included a tie-in with Major League Baseball to help draw in home owners in addition to contractors.

Product: Peanuts
P-O-P company: Stone Container, Richmond, Va.
Number of displays: 25,000
Distribution: Supermarkets and convenience stores
Introduction: March 1992
Duration: Temporary
Construction: Corrugated cardboard
Northampton's peanuts are packaged to promote a number of Major League Baseball teams.