Client: Coca-Cola, Atlanta Product Promoted: Coca-Cola Objective: To communicate to Coca-Cola consumers and NASCAR fans through large signs. Introduction: March 1999 Producer: Albert Screenprint Inc., Norton, Ohio
Client: Anheuser-Busch, St. Louis Product Promoted: Budweiser beer Objective: To promote A-B's sponsorship of NASCAR. Introduction: March 1999 Producer: Small Wonder Inflatables Inc., El Cajon, Calif.
Client: The Valvoline Co., Lexington, Ky. Product Promoted: Big Race Sweepstakes Objective: To promote the "Big Race Sweepstakes" and Valvoline products in conjunction with NASCAR. Introduction: January 1997 Producer: T&T Graphics, Dayton, Ohio
Client: Pennzoil, Houston Product Promoted: Pennzoil oil Objective: To promote Pennzoil in NASCAR and Fast Lube Shops stores. Introduction: October 1998 Producer: U.S. Display Group Inc., Tullahoma, TN
Client: Goodyear Tire & Rubber Co., Akron, Ohio Product Promoted: Goodyear tires Objective: To heighten public awareness of Goodyear's support of NASCAR using eye-catching graphics and unique P-O-P. Introduction: February 1999 Producer: Albert Screenprint Inc., Norton, Ohio
Client: Coca-Cola, Atlanta Product Promoted: Coca-Cola Objective: To boost cold beverage sales with a visually appealing display that showcases high-profile NASCAR drivers. Introduction: October 1998 Producer: Paul Flum Power Merchandising, St. Luis
Client: Top Flight, Chattanooga, Tenn. Product Promoted: School binders Objective: To gain consumer support for Top Flight's NASCAR back-to-school binders. Introduction: June 1998 Producer: U.S. Display Group Inc., Tullahoma, TN
Client: Vulcan Binder & Cover, Birmingham, Ala. Product Promoted: NASCAR racing team sponsors Objective: To promote and gain exposure for NASCAR racing team sponsors. Introduction: June 1997 Producer: U.S. Display Group Inc., Tullahoma, TN
Client: Anheuser-Busch, St. Louis Product Promoted: Budweiser beer Objective: To reinforce A-B's standing as the official beer of Major League Baseball and its long association with the sport. Introduction: March 1999 Producer: Small Wonder Inflatables Inc., El Cajon, Calif.
