Sports Sponsorships

Product: Olympic Torch Relay Sponsorship
Number of displays: 74
P-O-P company: MEI/Display Works, Smyrna, Ga.
Distribution: Participating Holiday Inn Hotels
Introduction: April 1996
Duration: Temporary
Construction: Styrene
Holiday Inn Worldwide is carrying a torch for the Olympic Games with its torch relay display, celebrating its sponsorship of the relay and the Games.

Client: National Basketball Association; Oshman's Supersports USA
Products Promoted: NBA licensed products
P-O-P Company: Big Apple Sign Co., New York
Distribution: Oshman's Supersports Retail Superstores
Material: 3M Scotchprint Floor Graphics
Introduction: Ongoing promotion for new store openings

Product: Busch Great Tracks collector's can series
Number of displays: 10,000
P-O-P company: BSK (Great Tracks cans), St. Louis; The Waylon Co. (Dale Earnhardt standee), St. Louis
Distribution: Supermarkets, chain drugstores, liquor stores
Introduction: January 1996
Duration: Promotional
Construction: Corrugated (standee)
Anheuser-Busch hopes popular NASCAR racer Dale Earnhardt will attract fans to the Great Tracks display.

Product: Budweiser
Number of displays: 750
P-O-P company: Everbrite Inc., Greenfield, Wis.
Distribution: Sports bars
Introduction: July 1995
Duration: Permanent
Construction: Injection-molded plastic, vacuum-formed plastic, urethane plastic and fluorescent lamps
The familiar fire-engine red Budweiser identity is boldly displayed in the form of the NASCAR Pool Table Lamp. The lamp acts as a platform for the 36-inch replica of Anheuser- Busch Inc.'s race-day-ready Monte Carlo stock car.

Fall '95 Street Hockey P.O.P
DCI Marketing

Client: Anheuser-Busch Inc.
P-O-P company: Everbrite Inc., Greenfield, Wis.