Sports Sponsorships

Client: Anheuser-Busch Companies, St. Louis, MO
Introduction: October 1, 2002
Distribution: Bars & Restaurants
Dimensions (H x W x D): 12.5" x 42.5" x 17"
Weight: 17 lbs.
Awards: Gold, Design of the Times 2003
Producer: Array - Milwaukee, Hartland, WI

Client: Action Performance Companies Inc., Phoenix
Materials: Inflatable (PVC vinyl)
Introduction: January 2003
Size of Run: 1,175
Comments: One of the NASCAR-licensed chairs, this inflatable chair promotes the auto-racing association and driver Jeff Gordon.
P-O-P Company: Genesis Creative Group Inc., Grand Rapids, Mich.

"Attracting the attention of a male-dominated audience is accomplished in this display by combining two of their favorite things, stock cars and beer. This unit is a credit to the store personnel and the Coors routemen who took a simple stacked-case island display, added a branded base wrap, an oversized molded replica of the Coors NASCAR racer and lots of Coors products to create this outstanding merchandising effort. It was apparent that the sell down was excellent and this display would be producing incremental sales for many weeks."