Sports Sponsorships

Client: Rand McNally, Skokie, Ill.
Products Promoted: NASCAR maps
Comments: These maps highlighting NASCAR track locations were placed in gas stations and other locations frequented by drivers and racing enthusiasts. The display utilized half the height of a traditional power wing, which allowed retailers to merchandise additional products.
Introduction: November 2000
Size of Run: 5,000
Construction/Materials: 70-pound litho label mounted to B-flute corrugated
P-O-P Company: Smurfit-Stone Display Group, Richmond, Va.

Client: Miller Brewing Co., Milwaukee
Comments: A replica of Rusty Wallace's stock car, this illuminated pool table lamp reinforces Miller's relationship with Nascar and appeals to its substantial base of fans.
P-O-P Company: Array Marketing Group, KCS Industries Division, Hartland, Wis.

Client: Anheuser-Busch, St. Louis
Producer: Grimm Industries, Fairview, Pa.
Comments: Designed to reinforce Busch's relationship with NASCAR, this sign is an exact replica of a Chevy auto hood, except that it is made of co-extruded styrene to keep manufacturing and distribution costs low. The NASCAR and Busch logos appeal to their targeted retail environment of sports bars and arenas.

Client: Just Born Inc., Bethlehem, Pa.
Products Promoted: Zours, Hot Tamales and Mike & Ike candies
Objective: This program was created to promote the company's tie-in with the NASCAR racing circuit. It included game-specific displays and merchandising materials.
Introduction: February 2000
Construction/Materials: Corrugated
P-O-P Company: Colangelo Synergy Marketing Inc., Darien, Conn.

Product: Foster's beer
P-O-P companies: Strategic Marketing Resources (design), Norwalk, Conn.; Madden Communications Inc. (printing and fulfillment), Chicago
Distribution: On- and off-premise locations nationwide
Introduction: August 2000
Foster's "Party Like an Aussie" campaign was unveiled for the Summer Olympics to promote on- and off-premise events.

Retail Category: Supermarket/Grocery: Food items
Display Type: P-O-P Graphics
Producer: Anheuser-Busch Inc., St. Louis
Client: Anheuser-Busch Inc.
Objective: This piece was designed to stand out from other NASCAR stand-ups at retail yet be short and flexible enough for multiple locations. It also needed to reinforce the Bud brands sponsorship of NASCAR driver Dale Earnhardt Jr. The standee gave A-B the ability to build large displays at retail.

Retail Channel: C-Stores
Display Type: Permanent Freestanding Floor/Aisle
Campaign: Busch NASCAR End Aisle Display
Marketer: Anheuser-Busch Inc.
Producer: Anheuser-Busch Inc., St. Louis
To reinforce Busch's involvement with NASCAR Racing, this 'idea' piece was developed. The beer stacks into the top of the piece, making it very space efficient and easy to restock.

Retail Channel: C-Stores
Display Type: P-O-P Graphics
Campaign: Bud Light NHL Zamboni Inflatable
Marketer: Anheuser-Busch Inc.
Producer: Anheuser-Busch Inc., St. Louis
This piece went through several design competitions and re-works. It has a lot of smaller separate inflated pieces (chair, wheels, side bumpers, back bumper, body) that make up the whole piece. It can be hung by the hooks or can be placed on top of a display. Since the hockey season is so long (8 months), it was designed to be hung or placed in the beer aisle for many months.

Client: Major League Baseball Properties, New York
Products Promoted: Sports memorabilia
Objective: To showcase Major League Baseball memorabilia at a single area in the store with a handsome, permanent display that immediately communicates the baseball theme.
Introduction: February 2000
Number of Displays: 150
P-O-P Company: Phoenix Display/International Paper, Thorofare, N.J.