Sports Sponsorships

Client: The Keebler Co., Elmhurst, Ill.
Introduction: April 2002
Number of displays: 2,650
Distribution: Supermarkets nationwide
Construction/Materials: Litho-mounted and direct-print corrugated
Comments: Keebler promotes Cheez-It's association with NASCAR with these corrugated floor displays.
P-O-P company: Smurfit-Stone Display Division, Adams, Wis.

Client: Link Snacks Inc., Minong, Wis.
Introduction: Spring 2002
Number of displays: 6,500
Distribution: C-stores nationwide
Construction/Materials: Corrugated
Comments: Floorstands for jack Link's snacks promote a sweepstakes contest for a chance to win a ride with NASCAR driver Rusty Wallace.
P-O-P companies: Weyerhaeuser Co., Minneapolis

Client: T.V. Guide, Radnor, Pa.
Producer: Taurus Display Corp., Cherry Hill, N.J.
Comments: While typical magazine displays consist of a stock corrugated base and header card, this uniquely shaped floorstand helped to highlight T.V. Guide's NASCAR preview.

Client: Wilson Sporting Goods Corp., Chicago
Introduction: October 2001
Number of displays: 800
Distribution: Sporting goods stores
Construction/Materials: Injection-molded base, steel pole, vacuum-formed trays, process printing, hardboard
P-O-P company: Great Northern Corp., Display Group, Racine, Wis.
Comments: Because these gloves command a higher price, they required a merchandiser that prominently promoted them as the "Official Glove of Major League Baseball."

Client: Anheuser-Busch Cos., St. Louis
Size of Run: 2,090
Producer: Rapid Displays, Chicago and Union City, Calif.
Division: Temporary, Beer: Off-Premise - Non-Illuminated, Non-Motion
Comments: This pole display features a string of checkered flags and graphics of a fan-filled grandstand to highlight Budweiser's ongoing sponsorship of NASCAR racing.

Client: Suncrest Farms Inc., Wilkesboro, N.C.
Size of Run: 1,000
Producer: SMP Display & Design, Chattanooga, Tenn.
Division: Permanent, Grocery and General Merchandise: Processed Foods
Comments: Holding 600 pounds of sliced and whole hams, this table display also highlights the brand's association with NASCAR.

Client: The Coca-Cola Co., Atlanta
Comments: Highlighting Coca-Cola's relationship with NASCAR, this molded cooler holds 96 cans or 72 20-ounce bottles of chilled Coca-Cola products.
Introduction: Spring 2002
Construction/Materials: Double-walled, rotationally-molded polyethylene; wire
Distribution: C-stores and supermarkets
P-O-P Company: Iowa Rotocast Plastics, Decorah, Iowa

Retail Category: Supermarket/Grocery: Food Items
Display Type: Counter Displays - Temporary
Client: Nabisco Biscuit & Snack Co.
Producer: DIAM POP Group, Sussex, N.J.
Size of Run: 7,500
Comments: This temporary display supported the launch of Planters single-serve snack items with collectible NASCAR packaging. The displays, which assembled in less than 2 minutes, shipped flat so sales representatives could carry them in their vehicles.

Client: Rand McNally, Skokie, Ill.
Products Promoted: NASCAR maps
Comments: These maps highlighting NASCAR track locations were placed in gas stations and other locations frequented by drivers and racing enthusiasts. The display utilized half the height of a traditional power wing, which allowed retailers to merchandise additional products.
Introduction: November 2000
Size of Run: 5,000
Construction/Materials: 70-pound litho label mounted to B-flute corrugated
P-O-P Company: Smurfit-Stone Display Group, Richmond, Va.