Gatorade Sideline Cart
Client: PepsiCo, Purchase, N.Y.
Introduction: October 2002
Number of displays: 150
Distribution: Football stadiums
P-O-P company: United Displaycraft, Des Plaines, Ill.
Comments: A Super Bowl sideline cart gives Gatorade television exposure that reinforces its in-store presence. Other carts have been produced for regular season NFL games and NCAA games.