'The Hub': Inside Insights Executives from Best Buy, True Value, Cadbury Schweppes and other companies disuss the secrets and surprises of getting at consumer insights. 'Farmers' Almanac' Rains on Retailers Three Olives Brings 'Drink Sexy' to P-O-P Sunsilk Tweaks Look American Eagle Premieres Multi-Channel Platform Dick's Sporting Goods Gives 'Essential' Advice Special Report: Cell Phone Marketing Even the most creative mobile marketing campaign will flop if consumers lack the desire to participate Finish Line Runs with Nike+ Campaign Best Buy Sells 'Knowledge' BP Campaigns a Little Better BP hopes to refresh its image with the $35 mil. Helios Power campaign First Previous 468 469 470 471 472 Next Last
